What Is an Insertion Order?
An insertion order (IO) is an agreement between an advertiser and a publisher or media agency that outlines the details of an advertising campaign, including the media placement, ad types, cost, and payment terms.
Why Insertion Orders Are Used
Insertion orders are used by advertisers and agencies to guarantee delivery of their ads, as well as to keep track of the cost of the campaign. They are also used to secure pricing, billing, and payment terms. Advertisers and publishers use insertion orders to accurately track the performance of their campaigns.
Types of Insertion Orders
Insertion orders can be divided into two main categories: manual and automated. Manual insertion orders are created by the advertiser and the publisher, and involve a lot of manual paperwork. Automated insertion orders are created through a computer program or software, and involve less paperwork.
Manual Insertion Orders
Manual insertion orders are created by the advertiser and the publisher, and involve a lot of manual paperwork. This type of insertion order is often used for small-scale campaigns, or when the campaign details are complicated or require a lot of changes.
Automated Insertion Orders
Automated insertion orders are created through a computer program or software, and involve less paperwork. This type of insertion order is often used for larger campaigns that require less manual work. Automated insertion orders also make it easier to track the performance of the campaigns.
Examples of Insertion Orders
The following are some examples of insertion orders:
Example 1: Digital Advertising Campaign
This insertion order outlines the details of a digital advertising campaign that includes online display ads, search ads, and social media ads. The details include the ad sizes, placement, cost, and payment terms.
Example 2: TV Advertising Campaign
This insertion order outlines the details of a television advertising campaign that includes commercials on national and local networks. The details include the ad lengths, placement, cost, and payment terms.
Example 3: Print Advertising Campaign
This insertion order outlines the details of a print advertising campaign that includes magazine and newspaper ads. The details include the ad sizes, placement, cost, and payment terms.
Conclusion
Insertion orders are used by advertisers and agencies to guarantee delivery of their ads, as well as to keep track of the cost of the campaign. They are divided into manual and automated insertion orders, and the details of the insertion order will depend on the type of campaign. Insertion orders are an important part of any advertising campaign and should be used to ensure accuracy and efficiency.